Brief: RTA had their annual customer service week in Dubai Mall with an aim to spread awareness among people about the various apps that RTA had to offer in order to facilitate people.

Response: Tribe executed the activation primarily focusing on creativity and visual appeal.The stand was divided into two sections; a public section and a private section showcasing their latest apps overall making it an experiential zone. Tribe had derived the concept of the entire stand adhering to intricate details of the RTA, giving it a classy finish and a spectacular aerial appeal.