Brief: Dubai was chosen as a host to the annual IT Conference and Dubai Customs was organizing it. They required the entire event to be IT-themed and to leave a lasting impression on every visitor.

Response: Tribe elegantly designed and produced an IT-themed concept which included the follows: An entrance arch with PDP screens, inside arch with hologram, twitter stands with live feeds from the conference and a registration desk with a futuristic theme in order to complete the entire look and feel of the IT themed conference.